Performance Ads Pro: Meta + Google
An intensive, hands-on course on running profitable Meta and Google ad campaigns — tracking, creatives, budgets and scaling.
About this course
Built for marketers and business owners who already know the basics and want to run ads that pay for themselves.
Every week you will work on a live or sandbox account, get feedback on your campaigns and learn the optimisation routine we use for our own clients.
What you get
- Pixel, CAPI & GA4 tracking setup
- Creative testing frameworks
- Budget & bidding strategies
- Weekly campaign reviews
Syllabus
Tracking foundations
Meta pixel, Conversions API, GA4 events and Google tag setup
Meta Ads deep dive
Campaign structure, Advantage+ audiences, creative testing and scaling
Google Search & PMax
Keyword strategy, match types, assets and Performance Max
Landing pages & offers
What converts paid traffic and how to test it
Reporting & optimisation
Reading metrics, cost per lead and return on ad spend
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